Surviving the Financial Storm: How CPG Companies Can Thrive with Autonomous Finance

Surviving the Financial Storm: How CPG Companies Can Thrive with Autonomous Finance

3 Min Reads

Emagia Staff

Last updated: April 24, 2025

Surviving the Financial Storm: How CPG Companies Can Thrive with Autonomous Finance

The consumer-packaged goods (CPG) industry faced significant financial hurdles in 2024, as major companies grappled with declining sales, shifting consumer behaviours, and operational inefficiencies. Leading brands like General Mills, Utz Brands, and Clorox experienced revenue slowdowns due to inventory challenges, promotional pressures, and evolving consumer preferences. In such an uncertain landscape, businesses need innovative financial solutions to streamline operations, optimize cash flow, and enhance financial resilience. This is where Emagia’s autonomous finance solutions can play a crucial role.

The Biggest Financial Headaches for CPG Brands in 2024

Declining Sales and Changing Consumer Preferences

  • General Mills reported a 5% decline in net sales, attributing the drop to shifting retailer inventory levels and slowing demand in the snacking category.
  • Utz Brands revised its sales growth forecast downward due to intensified competition and consumers opting for lower-cost alternatives.
  • Clorox and Conagra Brands struggled to maintain revenue growth, underscoring the need for cost efficiencies.

Profit Margins Under Attack

  • Nestlé U.S. launched a $2.8 billion cost-cutting initiative to combat declining profit margins.
  • Kraft Heinz saw a 2.8% sales decline, prompting a reassessment of pricing strategies as inflation-weary consumers tightened their wallets.

Inventory and Supply Chain Chaos

  • Surplus inventory and fluctuating demand led to rising holding costs and deep discounting, pressuring profitability.

Legal and Regulatory Minefields

  • Reckitt Benckiser faced significant financial risks from lawsuits concerning its infant formula brand, raising concerns about future legal and regulatory challenges.

How Emagia’s Autonomous Finance Solutions Can Turn Challenges into Opportunities

Emagia’s AI-driven autonomous finance platform empowers CPG companies to tackle these challenges head-on with intelligent automation and data-driven insights. Here’s how:

Take Control of Cash Flow with AI-Powered Forecasting

  • Get real-time cash flow insights, helping CPG companies proactively manage liquidity and allocate resources more efficiently.
  • AI-driven demand forecasting ensures better alignment between production and market needs, reducing excess inventory and minimizing losses.

Supercharge Collections with Accounts Receivable Automation

  • Emagia automates invoice processing and collections, speeding up cash conversion cycles and reducing days sales outstanding (DSO).
  • AI-driven credit risk assessment helps mitigate payment delays and bad debt before they become major issues.

Cut Costs with Smart Expense Management

  • Automated spend analytics identify hidden cost-saving opportunities in procurement, operations, and marketing.
  • Vendor payment automation and smart contract management optimize supplier relationships, reducing inefficiencies and boosting savings.

Stay Compliant and Reduce Legal Risks

  • AI-powered compliance monitoring ensures CPG companies stay ahead of regulatory risks and financial liabilities.
  • Automated dispute resolution and contract compliance management help minimize legal risks and prevent costly lawsuits.

Future-Proof Your Finance Operations with Emagia

The financial landscape for CPG brands is only getting tougher. Companies that embrace autonomous finance solutions can not only weather the storm but emerge stronger and more resilient. Emagia’s intelligent automation platform enables CPG businesses to drive financial efficiency, optimize working capital, and make smarter financial decisions in an increasingly competitive market.

By leveraging AI-powered automation, CPG companies can turn financial challenges into opportunities, ensuring sustained growth and operational excellence in the years ahead.

Storm-Proof Your Business with Emagia The Intelligent Finance Solution You Need!

To Know more about how Emagia’s autonomous finance solutions can transform your business, visit Emagia.com.

Frequently Asked Questions (FAQs)

What is autonomous finance, and how does it benefit CPG companies?

Autonomous finance leverages AI and automation to optimize financial operations, reduce manual workloads, and improve cash flow efficiency. For CPG companies, this means better demand forecasting, faster collections, and smarter expense management.

How can Emagia help improve cash flow for CPG businesses?

Emagia’s AI-powered predictive analytics provide real-time insights into cash flow trends, enabling companies to proactively manage liquidity and allocate resources efficiently.

Can Emagia help reduce outstanding receivables and late payments?

Yes. Emagia’s accounts receivable automation accelerates collections, reduces days sales outstanding (DSO), and enhances credit risk assessment to minimize late payments and bad debt.

How does Emagia support compliance and risk management in the CPG sector?

Emagia’s compliance automation tools help companies monitor regulatory changes, manage financial liabilities, and mitigate legal risks with AI-driven dispute resolution and contract compliance management.

Is Emagia’s autonomous finance solution customizable for different CPG businesses?

Absolutely! Emagia’s platform is flexible and can be tailored to the specific financial needs and operational challenges of any CPG company.

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